Locally Shown / The resource shelf

Useful material.
Make it your own.

Practical advertising resources for local businesses. Whether you’re starting, returning, or refining what’s already running, find useful examples and understand how to put them to work.

Explore the collection

Search advertising / Practical reference

Google Ads
Library

Ad examples, keyword suggestions, landing-page copy, and setup guidance organized around the services you advertise. Explore the available industry library and adapt what fits your business.

Browse the Google Ads library

Free to use · Read online

Inside the Google Ads library

From the search
to the service request.

  • Words to work from

    Ad headlines, descriptions, and landing-page copy.

  • Searches to consider

    Exact and phrase keywords, plus negative suggestions.

  • Checks before you spend

    Campaign settings, tracking, claims, and review guidance.

Examples and guidance—not an account connection, automatically built campaign, or guarantee of results.

Prefer managed Google Ads?