I Built Locally Shown to Help Local Businesses Be Seen.
I've managed paid-search campaigns since 2007 across ecommerce, lead generation, and local services. I started Locally Shown to bring that experience closer to the people behind the businesses—and focus it on Google Ads for local service companies.
Aaron Putnam
Founder & Google Ads Specialist
Paid search
Since 2007
- Managing paid search
- Since 2007
- Ecommerce, lead generation, and local
- Broad campaign work
- Dedicated to service businesses
- Built for local
My mission
The Work I Wanted to Come Back To.
I've spent my career inside paid search, but the work that has always meant the most to me is the work closest to the business owner: understanding what they're building and helping advertising create real opportunity for it.
I started Locally Shown to return to that work and devote my experience to helping local service businesses be seen by the people already looking for what they do.
It is also a choice to keep accountability close to the business. I lead the diagnosis and strategy, stay involved in the decisions that shape the account, and make sure execution remains connected to what we agreed matters.
The path here
How I Got Here
My experience is broader than local advertising. That breadth is part of what I bring to Locally Shown—not a claim that every campaign I have managed was local.
2007
I found the work that clicked.
I discovered paid search while helping an online legal-forms business attract relevant traffic. What began as a new responsibility quickly became the part of marketing I wanted to understand deeply.
2008 onward
I grew from specialist to agency leadership.
I joined Keyword Search Pros as a Paid Search Specialist. As the company evolved into Conversion Giant, I moved into a VP role spanning campaign execution, client strategy, service delivery, team leadership, and agency operations. That experience showed me how easily strategy, communication, and execution can drift apart as an agency grows.
Locally Shown
I brought the focus back to the account.
I started Locally Shown to work directly with local business owners again. I lead the diagnosis, establish the strategy, and stay involved in the decisions that shape each account so responsibility does not disappear after the sale.
Why local service businesses
Broad experience, applied to the realities of local demand.
Local advertising connects business owners with people who need help nearby. The campaign has to reflect what you actually do, where you can do it, and what a worthwhile inquiry looks like for your business.
Google Ads is the core of my work at Locally Shown. Local Services Ads and other local-marketing channels can support it when they make sense.
Ecommerce
Conversion economics and scale
Ecommerce taught me to connect advertising decisions to conversion value, landing-page performance, and sustainable growth.
Lead generation
Inquiry quality and tracking
Lead-generation campaigns taught me that a lower cost means little if the calls and forms are not relevant to the business.
Local campaigns
Service, place, and response
Local work showed me how service areas, nearby intent, availability, and the path to a call or form can make or break a campaign.
Founder-led strategy
What Working With Me Means
You should know who is responsible for the strategy, have direct access when important decisions are made, and understand how the work inside Google Ads connects to your business.
- 01
You have direct strategic access
You work with me directly on the business context, priorities, important decisions, and what we are learning from the account.
- 02
I remain responsible for the strategy
I lead the diagnosis, establish what deserves attention, and remain accountable for the strategic direction and key account decisions.
- 03
Experience tells us where to look first
Recurring account patterns create useful starting points, but the evidence and realities of your business determine what we recommend.
- 04
Execution follows agreed priorities
Work inside Google Ads stays connected to the goals, boundaries, and measures of success we establish together—not activity for its own sake.
- 05
Outcomes matter more than activity
Clicks and impressions provide context. Qualified inquiries, lead feedback, capacity, and business outcomes guide the decisions that follow.
Free Google Ads audit
Let's Find Out Where Your Google Ads Need Attention.
Already advertising? I'll lead the review and help identify what deserves attention first. New to Google Ads? We'll assess the opportunity in your services and market before recommending a path forward.