Generate more qualified insurance quote requests
Prospective clients searching for home and auto bundles, small-business coverage, and life insurance can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Handling a high volume of quote requests while still providing thorough, compliant recommendations.
What we examine
For insurance agencies, we isolate search terms, spend, conversion actions, and lead feedback connected to home and auto bundles.
Competing on more than just price against direct writers and heavily advertised brands.
What we examine
For insurance agencies, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Managing follow-up on quotes and renewals without losing track of hot opportunities.
What we examine
For insurance agencies, we compare call timestamps, missed-call patterns, form follow-up, intake outcomes, and active ad hours.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges insurance agencies face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For insurance agencies, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats home and auto bundles and small-business coverage.
For insurance agencies, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and qualified client inquiries should be evaluated.
For insurance agencies, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For insurance agencies, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and qualified client inquiries before using the data to guide account decisions.
For insurance agencies, connect home and auto bundles calls to their campaign and review whether service, location, timing, and next step fit.
For insurance agencies, separate small-business coverage forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for insurance agencies with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.