Generate more qualified local pet adoption applications
Pet owners searching for dog, cat adoption, and fostering can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Balancing urgent intake needs with the time and resources required to promote adoptable animals and find the right homes.
What we examine
For animal rescues, we examine urgent search language, schedules, availability, call handling, and whether location coverage supports a timely response.
Standing out from other rescues and shelters when potential adopters are browsing many options at once.
What we examine
For animal rescues, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Managing volunteer and staff capacity for responding to inquiries while also caring for animals.
What we examine
For animal rescues, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges animal rescues face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For animal rescues, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats dog and cat adoption.
For animal rescues, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified adoption inquiries and placement conversations should be evaluated.
For animal rescues, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For animal rescues, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about adoption inquiries and placement conversations before using the data to guide account decisions.
For animal rescues, connect dog calls to their campaign and review whether service, location, timing, and next step fit.
For animal rescues, separate cat adoption forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for animal rescues with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.