Generate more qualified traffic defense intake requests
Prospective clients searching for speeding, reckless driving, and CDL-related offenses can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Handling a high volume of low-fee matters while still making the practice economically sustainable.
What we examine
For traffic lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to speeding.
Competing with low-cost ticket services and out-of-area providers that advertise heavily for the business.
What we examine
For traffic lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Quickly collecting citation information and court dates so you can evaluate whether and how you can help.
What we examine
For traffic lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to cDL-related offenses.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges traffic lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For traffic lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats speeding and reckless driving.
For traffic lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For traffic lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For traffic lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For traffic lawyers, connect speeding calls to their campaign and review whether service, location, timing, and next step fit.
For traffic lawyers, separate reckless driving forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for traffic lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.