Generate more qualified real estate law consultations
Prospective clients searching for closings, lease drafting/review, and boundary or title disputes can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Balancing transactional work (closings, contract reviews) with litigation or dispute matters for the business.
What we examine
For real estate lawyers, we compare search intent with ad messaging, landing-page content, conversion paths, and questions heard during calls.
Competing with non-lawyer closing services and title companies that may seem cheaper or more convenient.
What we examine
For real estate lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Handling time-sensitive calls tied to contract deadlines, closing dates, or eviction timeframes.
What we examine
For real estate lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to boundary or title disputes.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges real estate lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For real estate lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats closings and lease drafting/review.
For real estate lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For real estate lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For real estate lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For real estate lawyers, connect closings calls to their campaign and review whether service, location, timing, and next step fit.
For real estate lawyers, separate lease drafting/review forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for real estate lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
For real estate lawyers, we learn which services matter, where the business operates, what the team can handle, and what has been frustrating. Then we inspect search terms, targeting, tracking, and feedback about consultations and case inquiries before agreeing on priorities with you.
For real estate lawyers, we compare search terms, conversion actions, call outcomes, form details, and feedback about consultations and case inquiries. Account data shows activity; business context helps us decide whether that activity represents worthwhile demand before we recommend changes.
For real estate lawyers, we do not assume a default radius. We compare practical market boundaries, location settings, user-location reports, travel or scheduling limits, and inquiry quality before recommending where ads should run. The workable market can differ by service.
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.