Generate more qualified legal consultations and intake requests
Prospective clients searching for practice-area searches, consultation requests, and case-specific legal help can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting more of the right kinds of cases in your preferred practice areas instead of a random mix of inquiries.
What we examine
For law firms, we isolate search terms, spend, conversion actions, and lead feedback connected to practice-area searches.
Competing against firms and aggregators that saturate search results with aggressive advertising and generic messaging.
What we examine
For law firms, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Ensuring intake staff consistently answer, qualify, and follow up with Google Ads leads before potential clients contact another firm.
What we examine
For law firms, we compare call timestamps, missed-call patterns, form follow-up, intake outcomes, and active ad hours.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges law firms face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For law firms, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats practice-area searches and consultation requests.
For law firms, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For law firms, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For law firms, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For law firms, connect practice-area searches calls to their campaign and review whether service, location, timing, and next step fit.
For law firms, separate consultation requests forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for law firms with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.