Generate more qualified intellectual property consultations
Prospective clients searching for patent applications, trademark registrations, and enforcement matters can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting clients with matters that justify full-service IP representation rather than purely DIY or low-budget filings.
What we examine
For IP lawyers, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Competing with non-attorney filing services and generic online providers promising quick, cheap registrations.
What we examine
For IP lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Explaining the scope and cost of IP work to clients who may only see it as filling out a form.
What we examine
For IP lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to enforcement matters.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges IP lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For IP lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats patent applications and trademark registrations.
For IP lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patent, trademark, and enforcement consultations should be evaluated.
For IP lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For IP lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patent, trademark, and enforcement consultations before using the data to guide account decisions.
For IP lawyers, connect patent applications calls to their campaign and review whether service, location, timing, and next step fit.
For IP lawyers, separate trademark registrations forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for IP lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.