Generate more qualified disability case evaluation requests
Prospective clients searching for initial applications, reconsiderations, and ALJ hearings can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting claimants whose medical and work histories make them good candidates for SSDI/SSI benefits.
What we examine
For disability lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to initial applications.
Competing with non-attorney representatives and national firms that may promise quick results without full explanations.
What we examine
For disability lawyers, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Gathering enough information during the first call to evaluate whether a claim is viable or at the right stage for.
What we examine
For disability lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to ALJ hearings.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges disability lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For disability lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats initial applications and reconsiderations.
For disability lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For disability lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For disability lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For disability lawyers, connect initial applications calls to their campaign and review whether service, location, timing, and next step fit.
For disability lawyers, separate reconsiderations forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for disability lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
For disability lawyers, we learn which services matter, where the business operates, what the team can handle, and what has been frustrating. Then we inspect search terms, targeting, tracking, and feedback about consultations and case inquiries before agreeing on priorities with you.
For disability lawyers, we compare search terms, conversion actions, call outcomes, form details, and feedback about consultations and case inquiries. Account data shows activity; business context helps us decide whether that activity represents worthwhile demand before we recommend changes.
For disability lawyers, we do not assume a default radius. We compare practical market boundaries, location settings, user-location reports, travel or scheduling limits, and inquiry quality before recommending where ads should run. The workable market can differ by service.
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.