Generate more qualified contract review consultation requests
Prospective clients searching for business agreements, employment contracts, and leases can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Receiving many inquiries about low-value or very simple agreements when you’d prefer more complex or higher-value contract matters.
What we examine
For contract lawyers, we connect search terms and conversion actions with call outcomes, form details, and staff feedback.
Competing against generic document templates and online services that encourage clients to do it themselves.
What we examine
For contract lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Gathering enough context in the first call or email to determine whether a contract matter is a good fit.
What we examine
For contract lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to leases.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges contract lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For contract lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats business agreements and employment contracts.
For contract lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For contract lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For contract lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For contract lawyers, connect business agreements calls to their campaign and review whether service, location, timing, and next step fit.
For contract lawyers, separate employment contracts forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for contract lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.