Generate more qualified solar consultation requests
Property owners searching for rooftop PV, solar plus storage, and EV charging integration can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Dealing with a high volume of low-intent leads who are only casually exploring solar or hoping for unrealistic savings.
What we examine
For solar energy contractors, we connect search terms and conversion actions with call outcomes, form details, and staff feedback.
Qualifying roof suitability, shade, and structural factors before investing significant time in a proposal.
What we examine
For solar energy contractors, we isolate search terms, spend, conversion actions, and lead feedback connected to solar plus storage.
Explaining incentives, financing, and realistic timelines in a way homeowners can actually understand.
What we examine
For solar energy contractors, we isolate search terms, spend, conversion actions, and lead feedback connected to EV charging integration.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges solar energy contractors face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For solar energy contractors, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats rooftop PV and solar plus storage.
For solar energy contractors, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For solar energy contractors, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For solar energy contractors, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For solar energy contractors, connect rooftop PV calls to their campaign and review whether service, location, timing, and next step fit.
For solar energy contractors, separate solar plus storage forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for solar energy contractors with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.