Generate more qualified roofing calls and estimate requests
Property owners searching for leak repairs, full replacements, and inspections can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Capturing storm-driven demand quickly before homeowners are flooded with competing offers and door knockers.
What we examine
For roofers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Balancing smaller repair jobs with full replacements so crews stay productive and margins stay healthy.
What we examine
For roofers, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Dealing with insurance questions, deductibles, and paperwork that can slow down the sales cycle.
What we examine
For roofers, we compare demand by service, day, season, and location with schedules, staffing, inventory, or capacity.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges roofers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For roofers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats leak repairs and full replacements.
For roofers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For roofers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For roofers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For roofers, connect leak repairs calls to their campaign and review whether service, location, timing, and next step fit.
For roofers, separate full replacements forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for roofers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.