Generate more qualified pest control calls and service requests
Property owners searching for termites, rodents, and ants can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Managing a high volume of urgent inquiries while building a base of recurring service customers.
What we examine
For pest control companies, we examine urgent search language, schedules, availability, call handling, and whether location coverage supports a timely response.
Handling price shoppers who compare multiple quotes without understanding the differences in treatment quality and service details.
What we examine
For pest control companies, we compare search intent with ad messaging, landing-page content, conversion paths, and questions heard during calls.
Keeping technicians routed efficiently so drive time doesn’t eat into margins on smaller jobs.
What we examine
For pest control companies, we isolate search terms, spend, conversion actions, and lead feedback connected to ants.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges pest control companies face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For pest control companies, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats termites and rodents.
For pest control companies, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For pest control companies, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For pest control companies, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For pest control companies, connect termites calls to their campaign and review whether service, location, timing, and next step fit.
For pest control companies, separate rodents forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for pest control companies with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.