Generate more qualified electrical calls and service requests
Property owners searching for panel upgrades, EV charger installs, and dedicated circuits can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Staying visible for profitable work like panel upgrades and EV chargers when many electricians compete on the same searches.
What we examine
For electricians, we isolate search terms, spend, conversion actions, and lead feedback connected to panel upgrades.
Balancing emergency calls with scheduled projects without over-booking crews or sending techs on low-margin trips all day.
What we examine
For electricians, we connect search terms and conversion actions with call outcomes, form details, and staff feedback.
Wasting budget on small, low-value jobs (like simple outlet fixes) when you'd rather prioritize larger projects and upgrades.
What we examine
For electricians, we isolate search terms, spend, conversion actions, and lead feedback connected to dedicated circuits.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges electricians face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For electricians, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats panel upgrades and EV charger installs.
For electricians, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For electricians, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For electricians, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For electricians, connect panel upgrades calls to their campaign and review whether service, location, timing, and next step fit.
For electricians, separate EV charger installs forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for electricians with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.