Generate more qualified primary care appointment requests
Patients and caregivers searching for annual physicals, chronic condition management, and pediatric primary care can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Standing out against urgent care and retail clinics that market aggressively around convenience.
What we examine
For primary care physicians, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Attracting the right mix of patients (families, individuals with chronic conditions, seniors) based on practice goals.
What we examine
For primary care physicians, we isolate search terms, spend, conversion actions, and lead feedback connected to chronic condition management.
Handling high call volume and complex insurance questions without creating long hold times.
What we examine
For primary care physicians, we review search language, ad messaging, form details, and call outcomes for eligibility, payment, or service-fit mismatches.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges primary care physicians face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For primary care physicians, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats annual physicals and chronic condition management.
For primary care physicians, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For primary care physicians, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For primary care physicians, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For primary care physicians, connect annual physicals calls to their campaign and review whether service, location, timing, and next step fit.
For primary care physicians, separate chronic condition management forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for primary care physicians with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.