Generate more qualified physical therapy appointment requests
Patients and caregivers searching for post-surgical rehab, sports injuries, and chronic pain can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Differentiating specialized PT care from general rehab, chiropractic, or at-home exercise programs.
What we examine
For physical therapists, we isolate search terms, spend, conversion actions, and lead feedback connected to post-surgical rehab.
Balancing referral-based volume with direct-to-patient marketing without overwhelming staff for the business.
What we examine
For physical therapists, we isolate search terms, spend, conversion actions, and lead feedback connected to sports injuries.
Managing insurance questions, visit limits, and expectations around recovery timelines for the business.
What we examine
For physical therapists, we review search language, ad messaging, form details, and call outcomes for eligibility, payment, or service-fit mismatches.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges physical therapists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For physical therapists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats post-surgical rehab and sports injuries.
For physical therapists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For physical therapists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For physical therapists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For physical therapists, connect post-surgical rehab calls to their campaign and review whether service, location, timing, and next step fit.
For physical therapists, separate sports injuries forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for physical therapists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
For physical therapists, we learn which services matter, where the business operates, what the team can handle, and what has been frustrating. Then we inspect search terms, targeting, tracking, and feedback about patient calls and appointment requests before agreeing on priorities with you.
For physical therapists, we compare search terms, conversion actions, call outcomes, form details, and feedback about patient calls and appointment requests. Account data shows activity; business context helps us decide whether that activity represents worthwhile demand before we recommend changes.
For physical therapists, we do not assume a default radius. We compare practical market boundaries, location settings, user-location reports, travel or scheduling limits, and inquiry quality before recommending where ads should run. The workable market can differ by service.
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.