Generate more qualified orthopedic consultation requests
Patients and caregivers searching for joint replacements, sports injuries, and fractures can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting appropriate surgical candidates while managing inquiries that may be better suited for conservative care.
What we examine
For orthopedic surgeons, we isolate search terms, spend, conversion actions, and lead feedback connected to joint replacements.
Differentiating your practice from non-surgical pain clinics and generalists in local search results.
What we examine
For orthopedic surgeons, we isolate search terms, spend, conversion actions, and lead feedback connected to sports injuries.
Explaining the evaluation and treatment process (imaging, rehab, surgery) in a way that reduces anxiety.
What we examine
For orthopedic surgeons, we isolate search terms, spend, conversion actions, and lead feedback connected to fractures.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges orthopedic surgeons face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For orthopedic surgeons, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats joint replacements and sports injuries.
For orthopedic surgeons, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For orthopedic surgeons, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For orthopedic surgeons, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For orthopedic surgeons, connect joint replacements calls to their campaign and review whether service, location, timing, and next step fit.
For orthopedic surgeons, separate sports injuries forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for orthopedic surgeons with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.