Generate more qualified orthodontic consultation requests
Patients and caregivers searching for traditional braces, clear aligners, and early evaluations can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Standing out from general dentists and corporate brands that market heavily around price and convenience.
What we examine
For orthodontists, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Educating families on the value of specialist care over mail-order or low-touch orthodontic options.
What we examine
For orthodontists, we isolate search terms, spend, conversion actions, and lead feedback connected to clear aligners.
Handling cost, financing, and treatment length questions in a way that builds trust instead of hesitation.
What we examine
For orthodontists, we isolate search terms, spend, conversion actions, and lead feedback connected to early evaluations.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges orthodontists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For orthodontists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats traditional braces and clear aligners.
For orthodontists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For orthodontists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For orthodontists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For orthodontists, connect traditional braces calls to their campaign and review whether service, location, timing, and next step fit.
For orthodontists, separate clear aligners forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for orthodontists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
For orthodontists, we learn which services matter, where the business operates, what the team can handle, and what has been frustrating. Then we inspect search terms, targeting, tracking, and feedback about patient calls and appointment requests before agreeing on priorities with you.
For orthodontists, we compare search terms, conversion actions, call outcomes, form details, and feedback about patient calls and appointment requests. Account data shows activity; business context helps us decide whether that activity represents worthwhile demand before we recommend changes.
For orthodontists, we do not assume a default radius. We compare practical market boundaries, location settings, user-location reports, travel or scheduling limits, and inquiry quality before recommending where ads should run. The workable market can differ by service.
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.