Generate more qualified ophthalmology appointment requests
Patients and caregivers searching for cataracts, glaucoma, and retina issues can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting appropriate surgical and medical cases while filtering out routine vision needs better suited for optometry.
What we examine
For ophthalmologists, we isolate search terms, spend, conversion actions, and lead feedback connected to cataracts.
Communicating the difference between ophthalmology, optometry, and retail vision centers to prospective patients.
What we examine
For ophthalmologists, we isolate search terms, spend, conversion actions, and lead feedback connected to glaucoma.
Managing high call volume during clinic hours without compromising in-office experience for the business.
What we examine
For ophthalmologists, we isolate search terms, spend, conversion actions, and lead feedback connected to retina issues.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges ophthalmologists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For ophthalmologists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats cataracts and glaucoma.
For ophthalmologists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For ophthalmologists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For ophthalmologists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For ophthalmologists, connect cataracts calls to their campaign and review whether service, location, timing, and next step fit.
For ophthalmologists, separate glaucoma forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for ophthalmologists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.