Generate more qualified occupational therapy appointment requests
Patients and caregivers searching for pediatric development, hand therapy, and neuro rehab can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Explaining what occupational therapy is and how it helps in terms that families and patients can easily understand.
What we examine
For occupational therapists, we isolate search terms, spend, conversion actions, and lead feedback connected to pediatric development.
Differentiating your practice from general rehab clinics or PT-only practices in local search results.
What we examine
For occupational therapists, we isolate search terms, spend, conversion actions, and lead feedback connected to hand therapy.
Balancing evaluation capacity and ongoing treatment visits, especially for pediatric caseloads for the business.
What we examine
For occupational therapists, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges occupational therapists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For occupational therapists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats pediatric development and hand therapy.
For occupational therapists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For occupational therapists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For occupational therapists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For occupational therapists, connect pediatric development calls to their campaign and review whether service, location, timing, and next step fit.
For occupational therapists, separate hand therapy forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for occupational therapists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.