Generate more qualified nutrition consultation requests
Patients and caregivers searching for weight management, diabetes or cardiac nutrition, and sports nutrition can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Differentiating evidence-based nutrition care from generic wellness advice and fad diets for the business.
What we examine
For dietitians, we isolate search terms, spend, conversion actions, and lead feedback connected to weight management.
Attracting clients who are ready to commit to a program instead of just price shopping or gathering information.
What we examine
For dietitians, we isolate search terms, spend, conversion actions, and lead feedback connected to diabetes or cardiac nutrition.
Communicating pricing, packages, and insurance or FSA/HSA options in a way that reduces friction.
What we examine
For dietitians, we review search language, ad messaging, form details, and call outcomes for eligibility, payment, or service-fit mismatches.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges dietitians face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For dietitians, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats weight management and diabetes or cardiac nutrition.
For dietitians, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For dietitians, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For dietitians, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For dietitians, connect weight management calls to their campaign and review whether service, location, timing, and next step fit.
For dietitians, separate diabetes or cardiac nutrition forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for dietitians with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.