Generate more qualified dental appointment requests
Patients and caregivers searching for implants, Invisalign, and cosmetic work can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Keeping hygiene and doctor schedules full with the right mix of new and returning patients throughout the year.
What we examine
For dentists, we compare demand by service, day, season, and location with schedules, staffing, inventory, or capacity.
Attracting patients who are a good fit for your practice’s insurance mix, payment options, and clinical focus.
What we examine
For dentists, we review search language, ad messaging, form details, and call outcomes for eligibility, payment, or service-fit mismatches.
Competing with large chains and DSOs that have bigger ad budgets and multiple locations in the same market.
What we examine
For dentists, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges dentists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For dentists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats implants and Invisalign.
For dentists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For dentists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For dentists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For dentists, connect implants calls to their campaign and review whether service, location, timing, and next step fit.
For dentists, separate Invisalign forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for dentists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.