Generate more qualified allergy evaluation appointment requests
Patients and caregivers searching for skin testing, food allergy evaluation, and immunotherapy can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting patients who are ready for specialist care versus those just looking for quick symptom relief.
What we examine
For allergists, we isolate search terms, spend, conversion actions, and lead feedback connected to skin testing.
Standing out from primary care and urgent care options that may seem more convenient or familiar to patients.
What we examine
For allergists, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Managing appointment availability during peak allergy seasons while still growing the practice year-round.
What we examine
For allergists, we compare demand by service, day, season, and location with schedules, staffing, inventory, or capacity.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges allergists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For allergists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats skin testing and food allergy evaluation.
For allergists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For allergists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For allergists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For allergists, connect skin testing calls to their campaign and review whether service, location, timing, and next step fit.
For allergists, separate food allergy evaluation forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for allergists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.