Generate more qualified tutoring inquiries from local families
Students and families searching for foundational math, reading, and STEM can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Balancing demand across subjects and grade levels while maintaining tutor quality and availability.
What we examine
For tutors, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Competing with inexpensive or free options, from homework apps to peer tutoring and large online platforms.
What we examine
For tutors, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Handling parent expectations around rapid grade improvement or test score jumps, sometimes on tight timelines.
What we examine
For tutors, we isolate search terms, spend, conversion actions, and lead feedback connected to STEM.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges tutors face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For tutors, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats foundational math and reading.
For tutors, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified student inquiries and consultation requests should be evaluated.
For tutors, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For tutors, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about student inquiries and consultation requests before using the data to guide account decisions.
For tutors, connect foundational math calls to their campaign and review whether service, location, timing, and next step fit.
For tutors, separate reading forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for tutors with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.