Generate more qualified language lesson inquiries and enrollments
Students and families searching for beginner conversational classes, business language coaching, and test prep can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Balancing demand across multiple languages and skill levels while keeping classes and tutoring schedules full.
What we examine
For language instructors, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Competing with low-cost apps and online-only programs that may seem cheaper or more convenient at first glance.
What we examine
For language instructors, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Managing expectations around how quickly learners will see progress and what level of effort is required.
What we examine
For language instructors, we isolate search terms, spend, conversion actions, and lead feedback connected to test prep.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges language instructors face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For language instructors, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats beginner conversational classes and business language coaching.
For language instructors, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified student inquiries and lesson requests should be evaluated.
For language instructors, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For language instructors, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about student inquiries and lesson requests before using the data to guide account decisions.
For language instructors, connect beginner conversational classes calls to their campaign and review whether service, location, timing, and next step fit.
For language instructors, separate business language coaching forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for language instructors with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.