Generate more qualified CPR and first-aid training inquiries
People looking for CPR/AED, BLS, and workplace first-aid training can have different certification needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Balancing open-enrollment classes for individuals with private, on-site trainings for businesses and organizations.
What we examine
We isolate search terms, spend, conversion actions, and lead feedback tied to CPR/AED training demand.
Communicating the differences between course types (CPR, AED, First Aid, BLS) and which certifications meet specific job requirements.
What we examine
We isolate search terms, spend, conversion actions, and lead feedback tied to BLS training demand.
Managing instructor availability, classroom space, and equipment across multiple course formats and schedules.
What we examine
For first aid training providers, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges first aid training providers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For first aid training providers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats CPR/AED for lay responders and BLS for healthcare providers.
For first aid training providers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified training inquiries and registrations should be evaluated.
For first aid training providers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For first aid training providers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about training inquiries and registrations before using the data to guide account decisions.
For first aid training providers, connect CPR/AED for lay responders calls to their campaign and review whether service, location, timing, and next step fit.
For first aid training providers, separate BLS for healthcare providers forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for first aid training providers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.