Generate more qualified buyer and seller inquiries
Prospective clients searching for listing specialist, first-time buyers, and move-up buyers can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Filtering casual just looking inquiries from serious buyers and sellers who are ready to act.
What we examine
For real estate agents, we isolate search terms, spend, conversion actions, and lead feedback connected to listing specialist.
Standing out from many agents who may appear similar online when clients only see headshots and star ratings.
What we examine
For real estate agents, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Managing follow-up and nurturing for leads that may have long decision timelines.
What we examine
For real estate agents, we compare call timestamps, missed-call patterns, form follow-up, intake outcomes, and active ad hours.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges real estate agents face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For real estate agents, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats listing specialist and first-time buyers.
For real estate agents, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and qualified client inquiries should be evaluated.
For real estate agents, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For real estate agents, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and qualified client inquiries before using the data to guide account decisions.
For real estate agents, connect listing specialist calls to their campaign and review whether service, location, timing, and next step fit.
For real estate agents, separate first-time buyers forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for real estate agents with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.