Generate more qualified student and enrollment inquiries
Prospective clients searching for esthetician programs, cosmetology programs, and flexible training schedules can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting serious students who are ready to enroll, not just casually exploring beauty as an idea.
What we examine
For beauty schools, we isolate search terms, spend, conversion actions, and lead feedback connected to esthetician programs.
Differentiating your programs from competitors that appear similar in catalog and tuition.
What we examine
For beauty schools, we isolate search terms, spend, conversion actions, and lead feedback connected to cosmetology programs.
Managing enrollment cycles while maintaining a steady pipeline of prospects between start dates.
What we examine
For beauty schools, we isolate search terms, spend, conversion actions, and lead feedback connected to flexible training schedules.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges beauty schools face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For beauty schools, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats esthetician programs and cosmetology programs.
For beauty schools, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified student inquiries and enrollment requests should be evaluated.
For beauty schools, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For beauty schools, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about student inquiries and enrollment requests before using the data to guide account decisions.
For beauty schools, connect esthetician programs calls to their campaign and review whether service, location, timing, and next step fit.
For beauty schools, separate cosmetology programs forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for beauty schools with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.