Generate more qualified litigation consultation requests
Prospective clients searching for commercial, real estate, and contract can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Fielding a wide variety of dispute inquiries, many of which may not justify full-scale litigation.
What we examine
For litigation lawyers, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Competing with large firms that market heavily for complex commercial and high-value cases.
What we examine
For litigation lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Quickly evaluating the merits and economics of potential cases from limited initial information.
What we examine
For litigation lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to contract.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges litigation lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For litigation lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats commercial and real estate.
For litigation lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified dispute consultations and case-evaluation requests should be evaluated.
For litigation lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For litigation lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about dispute consultations and case-evaluation requests before using the data to guide account decisions.
For litigation lawyers, connect commercial calls to their campaign and review whether service, location, timing, and next step fit.
For litigation lawyers, separate real estate forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for litigation lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.