Generate more qualified estate-planning consultations
Prospective clients searching for wills, revocable trusts, and powers of attorney can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Balancing quick, simple document requests with more comprehensive estate planning work that better fits your practice.
What we examine
For estate lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to wills.
Competing with DIY services and online form providers that make estate planning look deceptively simple.
What we examine
For estate lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Explaining the value of proper planning and legal guidance to clients who may be primarily price-sensitive.
What we examine
For estate lawyers, we connect search terms and conversion actions with call outcomes, form details, and staff feedback.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges estate lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For estate lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats wills and revocable trusts.
For estate lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For estate lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For estate lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For estate lawyers, connect wills calls to their campaign and review whether service, location, timing, and next step fit.
For estate lawyers, separate revocable trusts forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for estate lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.