Generate more qualified criminal defense intake requests
Prospective clients searching for DUI, drug offenses, and violent crimes can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Receiving a mix of low-merit or low-fee inquiries alongside the more serious charges you prefer to handle.
What we examine
For criminal lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to DUI.
Competing with many other lawyers who all claim to be aggressive, experienced, and available 24/7.
What we examine
For criminal lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Ensuring someone on your team can answer or return calls quickly, even outside typical business hours.
What we examine
For criminal lawyers, we compare call timestamps, missed-call patterns, form follow-up, intake outcomes, and active ad hours.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges criminal lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For criminal lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats DUI and drug offenses.
For criminal lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For criminal lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For criminal lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For criminal lawyers, connect DUI calls to their campaign and review whether service, location, timing, and next step fit.
For criminal lawyers, separate drug offenses forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for criminal lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.