Generate more qualified business law consultation requests
Prospective clients searching for entity formation, contract drafting, and dispute counsel can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Attracting business clients with the right size, industry, and budget for your desired work, rather than a mix of small.
What we examine
For business lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to entity formation.
Competing against DIY contract templates and online incorporation services that can appear cheaper or faster at first glance.
What we examine
For business lawyers, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Ensuring your team responds promptly and professionally to new business inquiries before prospects reach out to another firm.
What we examine
For business lawyers, we isolate search terms, spend, conversion actions, and lead feedback connected to dispute counsel.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges business lawyers face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For business lawyers, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats entity formation and contract drafting.
For business lawyers, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified consultations and case inquiries should be evaluated.
For business lawyers, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For business lawyers, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about consultations and case inquiries before using the data to guide account decisions.
For business lawyers, connect entity formation calls to their campaign and review whether service, location, timing, and next step fit.
For business lawyers, separate contract drafting forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for business lawyers with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.