Generate more qualified pool project consultations and estimates
Property owners searching for in-ground, custom shapes, and major renovations can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Spending time on design and estimating for prospects whose budgets or yards aren’t really suited for a new pool.
What we examine
For pool contractors, we isolate search terms, spend, conversion actions, and lead feedback connected to in-ground.
Managing long sales cycles that involve multiple decision-makers and financing questions for the business.
What we examine
For pool contractors, we isolate search terms, spend, conversion actions, and lead feedback connected to custom shapes.
Differentiating your quality and engineering from lower-cost or less-experienced competitors for the business.
What we examine
For pool contractors, we isolate search terms, spend, conversion actions, and lead feedback connected to major renovations.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges pool contractors face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For pool contractors, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats in-ground and custom shapes.
For pool contractors, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For pool contractors, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For pool contractors, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For pool contractors, connect in-ground calls to their campaign and review whether service, location, timing, and next step fit.
For pool contractors, separate custom shapes forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for pool contractors with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.