Generate more qualified home inspection bookings
Property owners searching for buyer inspections, pre-listing inspections, and radon and specialty add-ons can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Filling the schedule with full inspections rather than a mix of low-fee specialty checks only.
What we examine
For home inspectors, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Managing time-sensitive requests that come in with short inspection contingencies for the business.
What we examine
For home inspectors, we isolate search terms, spend, conversion actions, and lead feedback connected to pre-listing inspections.
Communicating your scope clearly so buyers understand what is and isn’t included in an inspection.
What we examine
For home inspectors, we isolate search terms, spend, conversion actions, and lead feedback connected to radon and specialty add-ons.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges home inspectors face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For home inspectors, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats buyer inspections and pre-listing inspections.
For home inspectors, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For home inspectors, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For home inspectors, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For home inspectors, connect buyer inspections calls to their campaign and review whether service, location, timing, and next step fit.
For home inspectors, separate pre-listing inspections forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for home inspectors with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.