Generate more qualified foundation repair inquiries
Property owners searching for wall bowing, slab cracks, and sinking foundations can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Spending time on evaluations for minor cosmetic issues that don’t require significant work.
What we examine
For foundation specialists, we isolate search terms, spend, conversion actions, and lead feedback connected to wall bowing.
Helping homeowners understand the difference between cosmetic settling and serious structural concerns.
What we examine
For foundation specialists, we isolate search terms, spend, conversion actions, and lead feedback connected to slab cracks.
Managing sales cycles that may involve second opinions, financing, and coordination with other contractors.
What we examine
For foundation specialists, we isolate search terms, spend, conversion actions, and lead feedback connected to sinking foundations.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges foundation specialists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For foundation specialists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats wall bowing and slab cracks.
For foundation specialists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified service calls and estimate requests should be evaluated.
For foundation specialists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For foundation specialists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about service calls and estimate requests before using the data to guide account decisions.
For foundation specialists, connect wall bowing calls to their campaign and review whether service, location, timing, and next step fit.
For foundation specialists, separate slab cracks forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for foundation specialists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.