Generate more qualified podiatry appointment requests
Patients and caregivers searching for heel pain, diabetic foot care, and sports injuries can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Helping patients understand when they need a podiatrist instead of trying DIY or retail solutions.
What we examine
For podiatrists, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Attracting the right mix of cases—from routine care to surgical candidates—based on your practice focus.
What we examine
For podiatrists, we isolate search terms, spend, conversion actions, and lead feedback connected to diabetic foot care.
Managing high call volume during clinic hours while still providing hands-on care.
What we examine
For podiatrists, we isolate search terms, spend, conversion actions, and lead feedback connected to sports injuries.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges podiatrists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For podiatrists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats heel pain and diabetic foot care.
For podiatrists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For podiatrists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For podiatrists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For podiatrists, connect heel pain calls to their campaign and review whether service, location, timing, and next step fit.
For podiatrists, separate diabetic foot care forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for podiatrists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.