Generate more qualified eye exam appointment requests
Patients and caregivers searching for comprehensive exams, contact lens fittings, and pediatric exams can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Standing out against large chains and online retailers that compete heavily on price and convenience.
What we examine
For optometrists, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.
Encouraging patients to book comprehensive exams instead of only shopping online for glasses or contacts.
What we examine
For optometrists, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Managing appointment slots so you have room for both new and returning patients.
What we examine
For optometrists, we isolate search terms, spend, conversion actions, and lead feedback connected to pediatric exams.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges optometrists face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For optometrists, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats comprehensive exams and contact lens fittings.
For optometrists, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified patient calls and appointment requests should be evaluated.
For optometrists, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For optometrists, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about patient calls and appointment requests before using the data to guide account decisions.
For optometrists, connect comprehensive exams calls to their campaign and review whether service, location, timing, and next step fit.
For optometrists, separate contact lens fittings forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for optometrists with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.