Generate more qualified family and enrollment inquiries
Students and families searching for montessori or play-based approaches, extended hours, and enrichment can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Keeping key age groups and classrooms at healthy enrollment levels across the year, not just at peak registration seasons.
What we examine
For preschools, we compare demand by service, day, season, and location with schedules, staffing, inventory, or capacity.
Communicating program philosophy, curriculum, and safety practices in a way that differentiates you from other options.
What we examine
For preschools, we isolate search terms, spend, conversion actions, and lead feedback connected to extended hours.
Managing ratios, staffing, and classroom capacity while responding to fluctuating interest and family moves.
What we examine
For preschools, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges preschools face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For preschools, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats montessori or play-based approaches and extended hours.
For preschools, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified parent inquiries and enrollment requests should be evaluated.
For preschools, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For preschools, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about parent inquiries and enrollment requests before using the data to guide account decisions.
For preschools, connect montessori or play-based approaches calls to their campaign and review whether service, location, timing, and next step fit.
For preschools, separate extended hours forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for preschools with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.