Generate more qualified towing and roadside assistance calls
Drivers searching for emergency towing, roadside assistance, and vehicle transport can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.
Why local campaigns underperform
Separating searches for emergency towing from broader research and unrelated demand for the business.
What we examine
For towing companies, we examine urgent search language, schedules, availability, call handling, and whether location coverage supports a timely response.
Keeping location targeting aligned with where the business can realistically serve stranded drivers and vehicle owners.
What we examine
For towing companies, we isolate search terms, spend, conversion actions, and lead feedback connected to roadside assistance.
Connecting calls and forms to the campaigns that generated them so lead quality is visible.
What we examine
For towing companies, we isolate search terms, spend, conversion actions, and lead feedback connected to vehicle transport.
Founder-led strategy
Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.
What working together looks like
We know the common advertising challenges towing companies face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.
For towing companies, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.
We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats emergency towing and roadside assistance.
For towing companies, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified dispatch calls and roadside-assistance requests should be evaluated.
For towing companies, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.
Qualified inquiry signals
For towing companies, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about dispatch calls and roadside-assistance requests before using the data to guide account decisions.
For towing companies, connect emergency towing calls to their campaign and review whether service, location, timing, and next step fit.
For towing companies, separate roadside assistance forms from spam, employment requests, and out-of-area work before using them to guide decisions.
Compare tracked responses for towing companies with staff feedback so later decisions reflect inquiry quality, not form counts alone.
Before we begin
Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.