Generate more qualified collision repair estimates

Google Ads Management for auto body shops

Drivers searching for major collision repairs, frame work, and full resprays can have very different needs and levels of intent. We learn your goals, priority services, market, capacity, and challenges before recommending any specific Google Ads account changes.

Why local campaigns underperform

Where campaigns for auto body shops can lose focus

01

Capacity and service mix

Attracting higher-value collision repair work instead of a mix of small cosmetic jobs that tie up bays for less revenue.

What we examine

For auto body shops, we compare spend and inquiry quality by service, then check whether campaign structure reflects current priorities.

02

Payment and eligibility fit

Dealing with insurance complexities and customer confusion while still moving estimates and approvals forward quickly.

What we examine

For auto body shops, we review search language, ad messaging, form details, and call outcomes for eligibility, payment, or service-fit mismatches.

03

Competitive search pressure

Crowded local results can consume spend without clearly separating the business from alternatives competing for the same searches.

What we examine

For auto body shops, we review auction pressure, search-term coverage, impression share, ad differentiation, and spend concentration.

Founder-led strategy

We know where to look first.

Aaron Putnam, founder and Google Ads specialist at Locally Shown

Aaron Putnam leads the diagnosis, establishes the strategy, and remains involved in the decisions that shape your account. Recommendations still begin with your goals, market, capacity, and lead quality.

What working together looks like

We diagnose before we prescribe

We know the common advertising challenges auto body shops face. Before recommending changes, we learn how your business works and what Google Ads needs to accomplish.

01

Understand the business

For auto body shops, we start with services, geography, capacity, frustrations, and your target audience. We make no changes before understanding what the account needs to support.

02

Inspect the evidence

We inspect campaign structure, search terms, location settings, conversion tracking, and lead feedback, including how the account treats major collision repairs and frame work.

03

Agree on priorities

For auto body shops, we choose together which opportunities deserve attention, where firmer boundaries are needed, and how qualified collision-repair calls and estimate requests should be evaluated.

04

Manage and learn

For auto body shops, once priorities are agreed, we make and explain changes, then use search behavior, conversion data, and staff feedback to keep learning.

Qualified inquiry signals

Which appointment requests are worth pursuing?

For auto body shops, conversion counts are only a starting point. We compare recorded conversions with service fit, location, timing, capacity, and staff feedback about collision-repair calls and estimate requests before using the data to guide account decisions.

Calls about major collision repairs

For auto body shops, connect major collision repairs calls to their campaign and review whether service, location, timing, and next step fit.

Frame work forms and requests

For auto body shops, separate frame work forms from spam, employment requests, and out-of-area work before using them to guide decisions.

Qualified-inquiry feedback

Compare tracked responses for auto body shops with staff feedback so later decisions reflect inquiry quality, not form counts alone.

Before we begin

Questions from auto body shops

For auto body shops, what happens before you recommend account changes?

For auto body shops, we learn which services matter, where the business operates, what the team can handle, and what has been frustrating. Then we inspect search terms, targeting, tracking, and feedback about collision-repair calls and estimate requests before agreeing on priorities with you.

For auto body shops, how do you judge whether an inquiry fits?

For auto body shops, we compare search terms, conversion actions, call outcomes, form details, and feedback about collision-repair calls and estimate requests. Account data shows activity; business context helps us decide whether that activity represents worthwhile demand before we recommend changes.

How should auto body shops set a targeting area for major collision repairs?

For auto body shops, we do not assume a default radius. We compare practical market boundaries, location settings, user-location reports, travel or scheduling limits, and inquiry quality before recommending where ads should run. The workable market can differ by service.

Find out where your Google Ads need attention

Already advertising? Receive a focused account review. New to Google Ads? Receive an opportunity assessment shaped around your services and local market.